Superbowl met priester als eigentijdse pin-up

(log febr 05 Super Sunday)

Was vorig jaar de in de half-time show door Justin Timberlake "per ongeluk" ontblootte borst van Janet Jackson DE belevenis van SuperBowl XXXVIII, de grootste, dus meest commerciele, tv show ter wereld
("Hij was niet bloot, ik droeg mijn nippleshield" maar hoe zou zo'n martelwerktuig in hemelsnaam in het nederlands kunnen heten? )
waar tot aan in de Senaat over gesproken moest worden in dit puriteinen paradijs en welke niet-blote borst het voor elkaar kreeg dat dergelijke shows (of de Grammy Award) niet meer life maar met een vertraging van minimaal 30 seconden ter voorkoming van dergelijk schokkende "indecent exposure" zullen worden uitgezonden

Dit jaar had de geinspireerde autobranche haar eigentijdse variant van de inmiddels wel erg stoffige pin-up-girl-op-auto-geilheid bij de
presentatie van haar nieuwste model heilige koe in het NFL commerciecircus in..........jawel: Jacksonville, Florida.

December 10, 2004 Motor Trend,
The all-new 2006 Lincoln Mark LT takes Lincoln luxury back to the Super Bowl and to a new segment, the luxury truck market. Mark LT arrives in dealer showrooms this coming spring with a base price of $39,995 and begins its marketing launch during Super Bowl XXXIX weekend.


The Mark LT is out to make an impression among a broader target audience with an integrated pre-launch marketing campaign. In order to turn a few heads and get people talking, the Mark LT is being launched with a surprising and entertaining advertisement during Super Bowl XXXIX.


The ad, which is the first Lincoln Mercury Super Bowl ad in more than a decade, will play up the unexpected nature of the vehicle that promises to be enticing, desirable, and hard-to-resist -- even for those who typically resist temptation. "The Mark LT has continued to surprise the truck market since its unveiling early this year," said Darryl Hazel, president of Lincoln Mercury. "We've combined true luxury and capability in a pickup, and now with a starting price under $40,000, Lincoln is creating both a new segment and tremendous value with the Mark LT. Customers will take notice when this game changer makes its appearance at the Super Bowl."

The ad will be seen as a 30-second spot during the first half of the game and will also be viewable on lincoln.com beginning on Super Bowl Sunday. Lincoln will extend its marketing campaign for the new Mark LT as the exclusive, automotive sponsor of the Sports Illustrated Super Swimsuit Party, which takes place in Jacksonville, Florida on February 5, 2005.

In addition, there will be a digital component of the integrated marketing campaign for the new Mark LT -- a sweepstakes on Lincoln.com, for the chance to win a trip to Jacksonville. The Lincoln Mark LT "Jet to Jacksonville" Getaway will run from December 1, 2004 to January 9, 2005. The grand prize is a trip for two to Jacksonville, Florida, which must be taken between February 3, 2005 and February 7, 2005, including round-trip coach air transportation, 5-day/4-night hotel accommodations, ground transportation, and two tickets to the Sports Illustrated Super Swimsuit Party and the Sports Illustrated Tailgate and Post Game Party.

Zou dan toch Janets broertje Michael een van zijn slimme ideeen hebben verkocht
ter financiering van zijn rechtszaak -seksueel kinder misbruik? Zo blijft het binnen de familie, niet waar?

Maar nee, dat blijkt niet het geval.
Andere reclame jongens bewezen ook munt te kunnen slaan uit even nadenken en
de voor de hand liggende ingredienten bij elkaar op te tellen.
Waardoor Ford/Lincoln kon besluiten:

"Everybody is talking about the Lincoln Mark LT launch.
You will, too. Coming this Spring. Starting at $39,995 MSRP*."

En met haar nieuwste kreet voor alle modellen:
Personal Safety aan de slag kon.
en onder haar fotopresentatie van haar nieuwe model dan ook zette:
exterior interior performance safety

Want zoals het een goede reclame-campagne past:

het doet er niet toe hoe je erover praat, zolang je er maar over praat!

2 februari ontdekte de Chigago Tribune de inhoud van het bewuste 30 seconden spotje getiteld "Charitity" horend bij de presentatie tijdens de SuperBowl:
Waaruit duidelijk werd hoe voor deze campagne voor het nieuwste model pick-up
totaal nieuwe modellen pin-up's fungeren:

een kind en een katholiek priester.

De spot laat zien hoe een priester in de collecteschaal een paar autosleutels ontdekt. Welke -dus- behoren bij een nieuwe Lincoln Mark T op het parkeerterrein, waarop hij dus prompt verliefd wordt en de heilige koe liefdevol streelt en bewonderd.

Tot de rechtmatige pick-up eigenaar -wiens dochter zich achter hem verschuilt - hem duidelijk maakt dat dochtertje per ongeluk zijn autosleutels deponeerde op de
offerschaal ........
Waarop de diep teleurgestelde priester vervolgens dan maar de letters L T schrijft op een kerkmededelingenbord, waarop ook al de letters US geprojecteerd staan. Waarmee op het bord dus het thema van de preek van volgende week staat aangekondigd gevormd door deze 4 letters: LUST


Het geheel muzikaal omlijst met een speciaal voor de spot gemaakte versie van Billie Holiday's "Guilty"
Personal safety...............

Waarbij je je dus af kunt vragen of de Chicago Tribune iets ontdekte of gewoon deed
waar in het reclame script in was voorzien:
het doet er niet toe hoe je erover praat, zolang je er maar over praat!
En dat doen we dus. Zeer terecht!
Want wie naait wie nu eigenlijk in geval van misbruik nietwaar........

Oh Lord, won't you buy me a mercedes benz
My friends all drive porsches.........
I wait for delivery each day until three

Oh Janice, Soms word ik zo stront misselijk van deze wereld en lijkt blind zijn me een zegening!


SNAP Press Release Giving Voice to Victims
For immediate release: Wednesday, Feb. 2, 2005

For more information: Barbara Blaine of Chicago, SNAP President 312 399 4747 David Clohessy of St. Louis SNAP National Director 314 566-9790 cell, Barbara Dorris of St. Louis, SNAP Outreach Director 314 862 7688
Sex Abuse Victims Seek Pulling of Super Bowl Ad
It Shows Priest Fondling Truck, Eyeing Girl, & Posting “Lust”
New Spot “Trivializes” Child Molestation Crisis, They Say
SNAP Says Female Victims Are Most Offended

A support group for clergy sex abuse victims is urging Ford/Lincoln to not air a planned Super Bowl TV ad that they say trivializes and exploits the Catholic church sex scandal and offends females who have been molested.

Leaders of SNAP (Survivors Network of those Abused by Priests) are urging the company to withdraw the spot, which features a priest in a Roman collar longingly rubbing his hands over a new truck, looking at a shy young girl, and posting the word “LUST” on the church marquee.

(To see the ad: http://www.superbowl-ads.com/2005/videos-2005/lincolnLT.html)
Crispina: waar deze spot dus inmiddels verwijderd is!

"It trivializes childhood sex crimes by trusted clergy and exploits a horrific trauma," said Barbara Blaine of Chicago, SNAP founder and president. "We are appalled at how insensitive this ad is. It just rubs salt into an already very deep and still hurting wound for many of us."
Joining their concern are officials from a New York-based grassroots activist organization, a former prosecutor, and therapist.

“Are there no limits to what advertisers will do for commercial gain?” asks Irene Weiser, founder and executive director of StopFamilyViolence.org “To capitalize on the lifelong suffering of sexual abuse victims and the scandalous cover-up by church officials in order to sell a truck? This advertisement goes beyond insensitive it is sickening.”

“Because much attention has focused on assaults against boys, girls and women who have been sexually attacked and exploited by clergy already feel very marginalized and ignored,” said Barbara Dorris of St. Louis, SNAP’s Outreach Coordinator. “This ad will only deepen their pain.”
“Provocative themes in Super Bowl ads are not new but this ad is designed to sell trucks by mocking and exploiting the sexual abuse of children,” said Wendy Murphy, former sex crimes prosecutor and professor at the New England School of Law in Boston.

“This isn't just about pushing the envelope on bad taste, it is about a company making profits on the backs of the thousands of children who've been raped and sodomized by trusted priests. The public has an obligation to protest this outrageous ad by refusing to purchase Lincoln products and by letting Lincoln know in any way they can that this ad will not be rewarded.”

"People who are recovering from the effects of abuse often feel that the world around them triviliazes their suffering, and that the perpetrators are glamorized, while they are ignored and blamed," said Dr. Joyanna Silberg, a psychologist who specializes in therapy with abuse victims.

“This commercial seems to glamorize the priest and his inappropriate sexuality using that to enhance the glamor of the car. It thereby could be seen as insulting to both victims of priest sexual abuse, and priests with integrity."

Silberg is also the executive vice-president of the Leadership Council on child Abuse & Interpersonal Violence.

SNAP is the nation’s largest and oldest support group for clergy molestation victims, with more than 5,000 members. It is based in Chicago.
For more information about the ad, please go to SNAPnetwork.org or StopFamilyViolence.org
SNAP plans to write Ford/Lincoln today voicing their outrage.

UIT DE PERS BLIJKT HET RESULTAAT :

Lincoln pulls Super Bowl car ad after sex abuse victims complain
DAVID BAUDER, AP Television Writer
Wednesday, February 2, 2005 (02-02) 17:45 PST NEW YORK (AP) --

Ford Motor Co. on Wednesday yanked a planned Super Bowl advertisement that depicts a clergyman tempted by a new pickup truck after some victims of clergy sex abuse complained it made light of their trauma.
The company wants to keep the focus on its new truck model rather than any controversy, said Sara Tatchio, spokeswoman for Ford's Lincoln division.

The ad shows a set of car keys placed on a collection plate. The clergyman finds a new Lincoln Mark LT truck in the parking lot, and lovingly caresses the exterior.
The car's owner then enters the picture, with his little girl poking her head from behind him -- the implication being she had dropped the keys in the plate. The clergyman hands over the keys, then is depicted adding the letters L and T to a message board advertisting an upcoming sermon, to spell lust.

The Chicago-based Survivors Networks of those Abused by Priests believed the little girl's presence in the ad with the clergyman and word "lust" had sexual overtones and that Lincoln was playing off the news of religious sex scandals to sell cars.

The survivors' group urged Ford to pull the ad and, within hours of their complaint, the company obliged.
"We're grateful for their prompt response," said Barbara Blaine, SNAP's president. "It shows their compassion and I think will spare lots of people a great deal of pain."
Tatchio said Lincoln had conducted consumer testing of the ad and had no trouble. The company also made certain the clergyman depicted could not be confused for a Catholic priest.

Before Ford made the decision not to run the ad, Tatchio suggested that because of their experiences, the critics were seeing things in the ad that weren't there.
"While we think it was a very unfortunate misunderstanding and were frankly surprised by the reaction of this one group, in the end" Ford decided it was more important to keep the focus on the truck, she said.

Lincoln hasn't decided whether the ad will run elsewhere. It wasn't cheap to produce: the company hired "The Cell" director Tarsem Singh to make the ad. Singer Cassandra Wilson and well-known producer Don Was recorded a version of the Billie Holiday song "Guilty" specifically for the background music.
It's also unclear whether Ford will use the space it reserved on the Super Bowl telecast for another ad, or seek a refund. Fox has been charging $2.4 million for 30-second ads on Sunday's Super Bowl telecast.
The ad was to launch an entire advertising campaign for the Mark LT, which will be available in Lincoln showrooms later this month.

Minister Learns Lesson in Lust in Lincoln Ad

February 01, 2005 By Kevin Ransom

DEARBORN, MICH. Ford Motor Co.'s Lincoln division will run its first Super Bowl ad in more than 10 years during the Feb. 6 broadcast of this year's game. The 30-second spot is part of an integrated marketing campaign for the 2006 Lincoln Mark LT luxury pick-up the company
said.

The spot, "Charity," shows a minister who discovers an unusual tithe in the collection plate—the keys to a new Lincoln Mark LT. He then checks out the vehicle in the church parking lot, falls in love with it, then comes back to earth when the owner of the truck indicates his daughter mistakenly tossed his keys into the plate.

The spot ends with the minister putting the letters "LT" on the church marquee to spell out next week's sermon topic: "LUST."

The ad, which will debut during the first half of the game, was directed by Tarsem Singh (director of the Jennifer Lopez thriller, The Cell), and utilizes Cassandra Wilson's version of the Billie Holiday song, "Guilty."
The track was produced by Don Was and was recorded specificallyfor use in the spot.

The campaign also includes print ads in both pre- and post- Super Bowl editions of USA Today and Sports Illustrated.

"Charity" will also run online, beginning on Super Bowl Sunday, on www.lincoln.com. The Web site offers viewers a chance to pre-order the Mark LT, which will be available in
dealer showrooms later this month. The site will also feature online film vignettes of people daydreaming about the Lincoln Mark LT. The online videos were created by Derek Cianfrance, an independent filmmaker who worked on Lincoln's "Meet The Lucky Ones"online campaign.

Lincoln is also sponsoring the Sports Illustrated Super Swimsuit Party in Jacksonville, Fla., on
Feb. 5. Two Lincoln Mark LT vehicles will be on display along the red carpet leading up to the party. The Lincoln Mark LT Chopper, crafted by Orange County Chopper, will be displayed insidethe party. The Mark LT Chopper will also be featured on Discovery Channel's American Chopperon Feb. 14 and 21.